4 places
This market is seriously crowded, so be prepared to get bumped around. If you feel hungry, take the opportunity to graze the dozens of food stalls.
The second floor houses various traditional handicraft shops, which range from master craftsmen designated Intangible Cultural Properties of Seoul, to work by college students with distinctive ideas.
In Insa-dong, every corner you turn is a discovery. It is also one of the best places in Korea to pick up souvenirs such as wooden masks that were used in performances, fashions inspired by Korea’s traditional costume, and lamps made from traditional paper. Buy originals.
Visit the Galleria Luxury Hall, it is the largest single luxury store in Korea. Another option is Apgujeong. It is Seoul's luxury fashion mecca. And in the center of Apgujeong's fashion world is Rodeo Street. The name and concept of Apgujeong's Rodeo Street takes after the Beverly Hill fashion street, Rodeo Drive.
