Apollo Theatre

Entertainment & Arts

Europe, United Kingdom, London

The Apollo Theatre is a Grade II listed West End theatre, on Shaftesbury Avenue in the City of Westminster. Designed by architect Lewin Sharp for owner Henry Lowenfield, and the fourth legitimate theatre to be constructed on the street, its doors opened on 21 February 1901 with the American musical comedy The Belle of Bohemia. The production was followed by John Martin-Harvey's season, including A Cigarette Maker's Romance and The Only Way, an adaptation of Charles Dickens' A Tale of Two Cities. The first London theatre built in the Edwardian period, the Apollo was renovated by Schaufelberg in 1932, and a private foyer and anteroom was installed to the Royal Box. The sculpted work on the stone fascia is by T. Simpson, the building is of plain brick to the neighbouring streets. The theatre has a first floor central loggia. Inside there is a three galleried auditorium with elaborate plasterwork. The theatre seats 796, and the balcony on the 3rd tier is considered the steepest in London. The Stoll Moss Group purchased the Apollo Theatre in 1975 and sold it to Andrew Lloyd-Webber's Really Useful Group and Bridgepoint Capital in 2000. Nica Burns and Max Weitzenhoffer purchased the theatre and several others in 2005, creating Nimax Theatres, which still owns the theatre.