Hammersmith Apollo (styled HMV Hammersmith Apollo since 2009 in a name deal with the owners MAMA Group) is a major entertainment venue located in Hammersmith, London. Designed by Robert Cromie in Art Deco style, it opened in 1932 as the Gaumont Palace cinema, being re-named the Hammersmith Odeon in 1962. In 2007, the building was purchased by the MAMA Group, who were taken over by the HMV Group in 2010.