Bahnhofstrasse is Zurich's main downtown street and one of the world's most expensive and exclusive shopping avenues. In 2010 a study has named the Bahnhofstrasse the third most expensive street for retail property in Europe, and the fifth most expensive worldwide. Bahnhofstrasse (Station Street) starts at Bahnhofplatz by Zürich Hauptbahnhof , passing Rennweg, Augustinergasse and Paradeplatz before it ends after 1.4 km at Bürkliplatz on Lake Zurich (National Bank, Hotel Baur au Lac). Some of the many shops include: Apple Store Chanel Louis Vuitton Giorgio Armani Cartier Bvlgari Prada Hermès Mont Blanc Blancpain Burberry Tommy Hilfiger Hackett London Gucci Salvatore Ferragamo Ermenegildo Zegna Tiffany and Co. Dior Globus Manor H&M Ambassadour House Louis Vuitton Burberry Jelmoli Paradeplatz, one of the most famous squares in Switzerland, is situated towards the end of the Bahnhofstrasse closest to Lake Zurich. The two biggest Swiss banks, UBS and the Credit Suisse Group, have their headquarters there. Paradeplatz is also known for its chocolate shop and cafe, Confiserie Sprüngli.