The rue de la Paix (French pronunciation: [ʁy də la pɛ]) is one of the world's most fashionable shopping streets. Located in the 2nd arrondissement of Paris, running north from Place Vendôme and ending at the Opéra Garnier, it is best known for its jewellers, such as the shop opened by Cartier SA in 1898. Charles Frederick Worth was the first to open a couture house in the rue de la Paix. The street was opened in 1806 from Place Vendôme on the orders of Napoleon I, part of the Napoleonic program to open the heart of the Right Bank of Paris, both towards the undeveloped western suburbs and to the north. Creating the new street required the demolition of the ancient Convent of the Capucins. At first named Rue Napoléon, its name was changed in 1814, after the Bourbon Restoration, to celebrate the newly arranged peace. The rue de la Paix is the most expensive street in the French version of Monopoly.