Watkins Books is London's oldest esoteric bookshop specializing in esotericism, mysticism, occultism, oriental religion and contemporary spirituality. The book store was established by John M. Watkins, a friend of Madame Blavatsky, in 1897 at 26 Charing Cross. John Watkins had already been selling books via a catalog that he began publishing in March of 1893. The first biography of Aleister Crowley mentions that Crowley made all of the books in Watkins disappear, and magically reappear. Geoffrey Watkins (1896-1981) owned and managed the store after his father. It has been suggested that Geoffrey Watkins was Churchill's astrologer; he was also an author and publisher, with notable books including first publishing Carl Gustav Jung's 1925 edition of “VII Sermones ad Mortuos”. In 1901, Watkins Books moved to 21 Cecil Court where it has been continuously trading ever since. It publishes a magazine called the Watkins Review, which has featured leading authors from mind-body-spirit and esoteric fields. The Spring 2011 issue of the Watkins Review, ranks the worlds top 100 most spiritually influential living people. Watkins Books has been owned by Etan Ilfeld since March of 2010. Since then, a new website has been launched, and the store regularly hosts book launches and signings for leading figures in the MBS field. Additionally, the Watkins website has integrated a spiritual map of London that everyone is invited to contribute to.