Biei (美瑛町, Biei-chō) is a town located in Kamikawa (Ishikari) District, Kamikawa, Hokkaidō, Japan.
As of 2007, the town has an estimated population of 11,313 and a density of 16.7 persons per km². The total area is 677.16 km².
Biei is famous for its views of wide fields and hills, and is used as a backdrop for many Japanese commercials and TV programmes. The bright colours of its fields attract thousands of visitors in July and August.
The town also houses the Shinzo Maeda Photo Art Gallery.