Schwartz's, also known as the Montreal Hebrew Delicatessen is a delicatessen established in 1928 by Reuben Schwartz, a Jewish immigrant from Romania. It is a landmark at 3895 Saint-Laurent Boulevard and the most famous Montreal-style smoked meat restaurant. Schwartz's often has a line extending out of the store, whether it is the middle of the day or late at night. The company also sells smoked meat by mail order. It is kosher style rather than strictly kosher. The staff of Schwartz's credits the unique flavour of their smoked meat to their mandatory 10 day meat curing time, the high turnover of their meat, and their brick smoke-house covered with 80 years worth of schmutz.