Richmond is a market town and civil parish on the River Swale in North Yorkshire, England and is the administrative centre of the district of Richmondshire. It is situated on the edge of the Yorkshire Dales National Park, and serves as the Park's main tourist centre. It is the most duplicated UK placename, with 57 occurrences worldwide.  The Rough Guide describes the entire town as 'an absolute gem'. Betty James wrote that "without any doubt Richmond is the most romantic place in the whole of the North East [of England]". Joseph E Morris agreed, although went further to say "Richmond is, beyond all question, the most romantic town in the North of England".